Allegra Strategies

  • OOH growth forecast

    THE UK’s eating out sector is forecast to grow 3% in value over the next 12 months to £82.5bn, the highest level of growth since the recession began.                   Allegra Foodservice has… Read More

  • Nudge or be pushed

    THE LIGHT-TOUCH approach to healthy food policy concerns campaigners, but the government and food businesses are now in contact more than ever – and it’s making a difference, Phil Hooper tells David Burrows.    It’s no secret the coalition government… Read More

  • Information, Information, Information

    AS The Nation gets chubbier, more and more companies are pledging to provide facts about how (un)healthy their food is. But do diners need or want them?   Albert Einstein once said that “the devil has put a penalty on… Read More

  • Calorie labelling won’t influence choice

    CONSUMERS WANT to eat healthily when they eat out, but don’t see calorie labelling as something that would influence what they choose.                           New report also shows consumers… Read More