Nick Brown
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Interactive bins return to British summer festivals, bringing recycling to life for consumers
COCA-COLA Enterprises Ltd (CCE) has re-launched its popular summer festivals recycling activation, Happiness Recycled, as part of its continued drive to lead the way in encouraging sustainable behaviour change in consumers and boost recycling rates across Great Britain. … Read More
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My Viewpoint: associate director of recycling at Coca-Cola Enterprises GB looks at motivations behind consumer recycling
UNDERSTANDING BETTER the motivations behind consumer recycling behaviour and how to encourage positive change will push recycling rates up – both in and out of home, says Nick Brown. Through the UK may be one of the most rapidly… Read More
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CCE launches ‘Don’t waste. Create’ campaign
COCA-COLA ENTERPRISES (CCE) launches a new sustainability initiative designed to boost the re-use and recycling of plastic bottles. The ‘Don’t Waste. Create’ campaign will encourage consumers to use their waste bottles in a ‘fun and creative’ way, while also… Read More