Consumers are increasingly seeking out wines produced with limited amounts of chemical inputs, according to new market research. Producers are also turning to organic systems in a bid to future-proof supplies in the face of the climate and nature crises.
The global organic wine market could reach $25.07bn (£19.39bn) by 2030, with a CAGR of 11.3% between 2022-2030, according to research by InsightAce Analytic. The market was valued at $9.84bn (£7.61bn) in 2021. Statista estimated the total global wine market at $330bn (£255bn) in 2023.
Wine created from organic grapes is produced with very limited (and in some cases zero) use of chemical inputs, and its popularity “is rising as customers’ health concerns and attention to healthy living increase”, the analysts noted. The number of organic vineyards has also increased to meet rising demand.
“Over the past ten years, natural and organic food products have experienced considerable global growth in appeal, particularly among millennials,” the new report reads. “Consumers’ waning interest in chemical-dependent agriculture practices is the primary driver of the worldwide movement toward natural food and drink.”
Europe is likely to be the major contributor to the organic wine market, said InsightAce Analytic, thanks to “rising consumer knowledge of the health benefits of organic wine”. However, American consumers are switching from conventional to organic drinks.
Of the 300 or so pesticides permitted under EU law, just 20 are permitted under organic standards, all of which derive from natural ingredients.
In the UK, Majestic recently registered soaring organic wine sales – almost doubling over the past year as demand and availability increased. There was a 94% uplift in sales in the 12 months to the end of July 2024, compared to the previous year. “This shows that organic is increasingly recognised as a way for wine producers to future-proof supply in the face of the climate and biodiversity crises,” noted the Soil Association in its 2025 market report, published in February.
France is an organic wine hotspot. A survey by SudVinBio, an organic wine association, reported by BeverageDaily in January, showed 88% of producers have turned organic because they believe it is better for human health, while 84% touted the environmental benefits. Only 56% cited quality as the reason for switching to organic production. Organic vineyards now make up almost 22% of the country’s vineyard area.
Wine-consuming countries like Australia, Italy, France, Argentina, New Zealand are ripe for growth across a range of ‘eco’ wines, spanning vegan-friendly, biodynamic, preservative-free, carbon-neutral and certified organic products, according to InsightAce.
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