Burger King is claiming an industry first by offering UK customers the chance to buy burgers, including its Whopper, in reusable packaging.
The fast-food giant has partnered with global reuse platform Loop to pilot a new range of reusable and returnable packaging across selected restaurants in a bid to reduce single-use packaging and value chain emissions.
Customers choosing certain burgers and sides will have the option to pay a £1 deposit for a reusable cup or container instead of disposable packaging. They can do so by downloading the Loop app, scanning the barcode on either the cup or container and returning it to a dedicated Loop bin. These will be placed outside selected Burger King UK restaurants where the trials are taking place as well as in other locations found via the Loop app.
The initial trial involves 10 Burger King UK products including Chilli Cheese Bites, the Whopper burger and Crispy Chicken. It will run from the end of April until September this year at five restaurants in Ipswich and Newmarket.
Burger King claims the scheme means it will become the first quick-service-restaurant in the UK to pilot reusable and returnable packaging for both sides and burgers with a ‘clamshell’ design.
The announcement forms part of Burger King UK’s plans to achieve its target for a 41% reduction in value chain emissions per restaurant by 2030, and 0% single-use plastic by 2025.
“We’re excited to see how the trial performs over the next five months and help us reach our goal of eliminating single-use plastic within our restaurants by 2025,” said Nicola Pierce from Burger King UK.
