Footprint Legal in association with DWF
Carbon claims are being neutralised
When it comes to green marketing these days, what is not said is as important as what is, says Dominic Watkins. Is it safe to make environmental claims anymore? That is the question facing many food and drink companies as… Read More
Net-zero notebook: Are you reporting comfortably?
This month we look at feet rather than food and discuss why brands must tread very carefully when making green claims. By David Burrows. This column tends to focus on carbon footprints rather than casual footwear but news that Crocs… Read More
The EU’s grand plan to tackle greenwashing
The green claims directive has been published which means food and drink brands will need to substantiate what they say. By Dominic Watkins and Katherine Mason. Greenwashing is the hot topic in Europe and the UK right now. Some question if it… Read More