The Scottish White Fish Producer’s Association launches new video

THE SCOTTISH White Fish Producers’ Association (SWFPA) has launched a new video that focuses on the role of our fishermen in sustainably harvesting fish.

Foodservice Footprint DCP_130523_6605-300x200 The Scottish White Fish Producer’s Association launches new video Foodservice News and Information Grocery sector news updates Out of Home sector news  SWFPA Sea to Plate - The Fisherman Scottish White Fish Producers Association Peter Bruce MSC Marine Stewardship Council











The video ‘Sea to Plate – the Fisherman’ features an interview with Peter Bruce, skipper of the Budding Rose, immediately after he had landed 400 boxes of Marine Stewardship Council (MSC) certified haddock.


In the video, Peter says: “The stock of haddock in the North Sea is looking really healthy. Our fishing trips are a lot shorter than they used to be and we have MSC accreditation for our haddock, which shows we are fishing in a sustainable way.”


Mike Park, chief executive of the SWFPA, says: “Haddock is one of Britain’s most popular fish and it is great that consumers can enjoy it safe in the knowledge that it is being harvested in a responsible manner.”


The video is the second in a series of short films being produced by the SWFPA to highlight the nature of Scotland’s valuable fisheries. The video can be viewed HERE