Provenance

  • Origin as important as price for shoppers

    Origin as important as price for shoppers

    The country of origin of food brands is just as important to the majority of British shoppers as price, function and quality, new research has found. Out of 40 product categories surveyed by Nielsen, food and drink was by far… Read More

  • Provenance prevails

    THE MAIN priority for consumers when buying meat or poultry is provenance not price.   More than half of consumers (59%) prefer to buy UK-sourced meat and poultry compared to imported meat.   Meanwhile, price is the main consideration for… Read More