McDonald’s 2011 Global Sustainability Scorecard

There’s not doubt that McDonald’s are on a Sustainability drive.  We’ve written about them in the latest Magazine Issue 14  and as one of the Sponsors of London 2012, we hear them talked about almost daily.

McDonald’s produce a Global Sustainability Scorecard.  This should be taken along with the information held on their website about their sustainability approach and focus.  Without commenting on the information inside it – you can be the  judge of that – we think that it is a good example of sustainability information, well communicated.

We”ll stop short of saying we’re lovin’ it, but we can learn a lot from this approach.

Go to “Resources” above to see a copy of the report or go to their website and download it.