fibremaxxing

  • Fibre and clean labels top 2026 health trends

    Fibre and clean labels top 2026 health trends

    M&S’s new health trends report contains few surprises but is instructive in showing where mainstream food businesses are focusing their product innovation.

  • Has fibre’s moment finally arrived?

    Has fibre’s moment finally arrived?

    For years food businesses have made protein the focus of health innovation and marketing but there are signs of a shift in focus towards a key, but under-consumed nutrient. Spend a few minutes scanning the packaging in a supermarket or…