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Elior taps natural trend with Elements

Elior has launched a new healthy eating offer that puts fresh, natural foods front and centre.

Launched in April, the Elements concept uses chemical symbols from the periodic table to label food groups in the range, such as br (breakfast), lu (lunch), fr (fruit), and hy (hydration).

The offer is based around four principles: no added ‘baddies’, including preservatives or additives; no unnecessary added sugar; created using real ingredients; and freshly prepared in Elior kitchens each day.

Recipes have been designed to sit across the day and encompass vegetarian, meat and fish and dessert options.

Elior said the range, which features fashionable ingredients such as acai, red quinoa and golden linseeds, would rival high street offers.

“Perceptions of healthier eating are shifting,” said Carl Morris, director of marketing & corporate communications at Elior. “People are now less concerned about removing things, like fat. They’re more interested in what actual foods are in their dish. Elements has been designed to reflect that – keeping Elior sites in line with the latest wellbeing trends and helping customers make healthier choices.”