Strengthened Leadership for IFE

FRESH MONTGOMERY has today confirmed a number of key appointments for IFE, the UK’s leading food & drink event, designed to build on the outstanding success of the 2015 show.


Soraya Gadelrab has been appointed Event Director for IFE, Pro2Pac and Waste-Works – which are collocated and run biennially at ExCeL. Soraya will also retain her Event Director’s role on Speciality & Fine Food Fair and Speciality Chocolate Fair which she has led since 2009. With an extensive knowledge of both the food industry and the hospitality sector, Soraya has regularly judged some of the most prestigious awards in the sector including the Great Taste Awards, Q Awards and World Beverage Innovation Awards. This breadth of knowledge and experience will further enhance the already comprehensive appeal of each of these shows.


Additionally, James Murray returns to the Fresh Montgomery family and has been appointed as International Sales Director working across all key Fresh shows. The role is a new position for Fresh Montgomery and demonstrates a growing commitment to building the international exhibitor community still further. James will be supported in his role by Michael Fielding who takes up the role of International Sales Manager. Michael has been with Fresh Montgomery for five years and has already played an instrumental role in delivering a number of successful IFE events.


Chris McCuin, previously Event Director for IFE and IFEA, has been promoted to Brand Director for the wider IFE event portfolio. He retains his responsibilities as Business Development Director across the Angus Montgomery group.


Toby Wand, Fresh Montgomery MD, said “Since Soraya joined Fresh nine years ago I have watched her develop into an exceptional leader and visionary. Soraya will bring enthusiasm, passion and new ideas to IFE, Pro2Pac and Waste-Works. With Chris as Brand Director; we are in the unique position of having continuity balanced with a renewed and reinvigorated approach to our market-leading shows.”