Red Tractor

  • New TV ad for British pork

    THE LATEST activity for the “Give A Fork About Your Pork” started this week with a new TV ad.   The 30-second advert on Channel 4 will highlight the “responsible production standards and provenance guarantees” behind Red Tractor pork.  …

  • Footprint Awards 2013 shortlist announced

    THE NOMINEES for the 2013 Footprint Awards – the industry’s only awards scheme encouraging sustainability and responsible business throughout the supply chain – have today been announced following a record number of entries.              …

  • An Innocent Smoothie with…David Clarke

    PORK HAS been in the news quite a bit of late. Red Tractor’s CEO picks up the story, and explains why the assurance scheme has plenty still to offer.                      …

  • Jimmy Doherty fronts “Give a Fork” campaign

    LAST NIGHT Footprint attended the launch of a new campaign fronted by pig farmer and TV favourite Jimmy Doherty at Channel 4. Doherty has been recruited by BPEX to front a new campaign to promote Red Tractor pork in 2013,…

  • New supplier scheme for caterers

    THE SOIL Association has launched a new scheme to help caterers meet the standards in its Food for Life Catering Mark.   The Food for Life Catering Mark provides assurance on health, animal welfare and environmental impact of food. Over…

  • Whiter than white?

    FOODSERVICE BUSINESSES talk a good game when it comes to supporting British dairy farmers, but few are willing to divulge details of the price they are paying for milk.                      …

  • Red Tractor telling porkies?

    A SERIES OF adverts promoting British pork as “high welfare” have been banned for being misleading.   The adverts, commissioned by the Agriculture and Horticulture Development Board (AHDB), read: “PORK NOT PORKIES – RED TRACTOR PORK IS HIGH WELFARE PORK”.…

  • ‘Team RT’ performing well

    WITH THE Olympics in full swing, Red Tractor Assured farmers almost two weeks in to their challenge of feeding around 23,900 athletes and team officials, 20,600 broadcasters and press and over 9 million visitors.            …

  • Beef Week in full swing

    AGRICULTURE MINISTER Jim Paice has teamed up with a group of all female farmers to help launch this year’s Great British Beef Week (GBBW) at Westminster.   Now in its second year, GBBW is organised by Ladies in Beef – an…

  • Consultation on new standard

    FOODSERVICE OPERATORS are being urged to have their say in the future development of the LEAF Marque Global Standard.                         The environmental farming charity, LEAF, is embarking on a…