Are you wearing the Trousers?

THE LONDON Linen Group has launched its latest innovative and environmentally friendly chefs’ wear – the EkoChef Trouser – following the success of its EkoChef Jacket, which came to market in late 2011.


The London Linen Group’s EkoChef Trousers are unique, produced from 21 re-cycled two-litre plastic PET water bottles to give a fabric that has the durability and breathability essential to any kitchen environment.


The trousers have been made by sterilizing, cleaning and drying plastic water bottles, which are then crushed and ground into small chips.  The resultant chips are melted and reformulated, before being ground into polyester threads.  It takes 21 two-litre plastic bottles to make a pair of trousers and, by doing so; it saves 2.1 tonnes of CO2 per 1,000 pairs of trousers, uses 80% less energy in production and saves an enormous amount of landfill.


As part of the company’s ongoing sustainable ethos, The London Linen Group’s Managing Director, Roger Oliver, recognised the potential of the initiative.  Oliver maintains that the environmental savings are significant through the use of EkoChef Trousers and, with no additional charge to an ordinary pair of chef’s trousers, early adoption by operators makes complete business sense:


“We’re positioning EkoChef Trousers as THE definitive chef’s trouser and I don’t think that’s an implausible statement.  There’s no additional cost to a business but everything to gain from making the change.  In essence, they’re the RIGHT trousers for today’s sustainable business and we believe the Hospitality Industry is ready to embrace this initiative as part of customer’s own CSR and sustainability programmes.”    


The new EkoChef Trousers are available now.  See them first at Hotelympia 2012, where The London Linen Group is also launching a high profile ‘TROUSER AMNESTY’ for charity – namely Hospitality Action and Springboard.  The Trouser Amnesty has the backing of the industry’s own BHA and Footprint Forum, inviting chefs to swap an old pair of trousers for new EkoChef Trousers – raising money in the process for every pair of trousers redeemed.