Founders of Avallen Spirits, the owner of Avallen Calvados, Stephanie Jordan-Balmforth and Tim Etherington-Judge launch a new consultancy to accelerate sustainable practices across the Drinks and Hospitality sectors*
The founders of Avallen Spirits, the owner of Avallen Calvados, Stephanie Jordan-Balmforth and Tim Etherington-Judge, are pleased to announce the launch of Avallen Solutions, a new consultancy dedicated to fostering genuine sustainability within the drinks and hospitality industries. Building on their success with Avallen Calvados, recognised as the world’s most sustainable spirits brand, the duo now aims to ensure the entire industry thrives amidst the escalating threats posed by climate change, water insecurity, and biodiversity loss.
“With Avallen Calvados, our dream was to build the world’s most sustainable spirits brand, and we achieved that,” says Tim Etherington-Judge. “But we know that there’s no point being the last tree standing in the forest; we have to ensure the forest thrives. That’s our new dream, and we can’t do it alone.”
The industry faces unprecedented risk from rising global temperatures and extreme weather events. In 2021, drinks companies were responsible for 4% of global CO2e emissions, and the current reduction rate of 0.7% per year is insufficient to meet net-zero targets. “Genuine and authentic sustainability is the most important and interesting area of innovation for every drinks brand, bar, and restaurant around the world,” says Stephanie Jordan-Balmforth. “That’s why we’ve created Avallen Solutions – to share everything we’ve learned about making drinks that don’t give the planet a hangover and accelerate the critically needed change.”
Avallen Solutions will empower drinks brands and hospitality businesses to reduce their impact on the environment across a variety of different areas from carbon emissions and waste reduction to packaging and training. With predictions that 95% of the world’s land could be degraded by 2050 and unsuitable for crops, the need for sustainable practices is urgent.
However, nature’s resilience offers hope. “We must reject business-as-usual thinking, adopt long-term strategies with urgency, and work together with nature, farmers, and each other,” says Jordan-Balmforth.
Avallen Solutions offers three tailored packages to support businesses of all sizes:
1. **Seed** – Suitable for small businesses and startups, this cost-effective package ensures you start on the right path, setting them up for long-term success.
2. **Blossom** – Designed for mid-sized companies, this package helps instil good practices and culture as your business grows, enabling it to flourish and thrive.
3. **Harvest** – Aimed at large companies, this comprehensive package maximizes positive impact, offering customized support and ongoing consultancy.
“We’ve collaborated with some of the brilliant people we’ve met along our journey to put together a crack team dedicated to making the drinks and hospitality industries more sustainable,” says Etherington-Judge. “With experts in research, hospitality, environmental measurement, and marketing, we’re here to help revolutionize your business.”
Find out more HERE
