A NEW PROGRAMME to educate children about the benefits of eating fish has been launched.
The initiative, run by Seafish and industry partners including Young’s Seafood, has been designed to encourage early years (3-5) children to discover more about seafood and encourage them embrace fish and shellfish as part of a healthy, balanced diet.
Thirty-five schools throughout North Lincolnshire have already signed up to the programme, reaching around 2970 pupils.
Schools and local groups who participate in the trials will be issued with resources, information and activities that they will need to deliver the programme. Industry partners will work with schools and local groups to enhance learning through visits, expert advice and practical, hands-on, hosted activities.
“As more and more research highlights that many of us are not getting enough seafood and the right amount of essential nutrients it provides, it is absolutely vital that children and young people understand the importance of seafood as part of a healthy balanced diet,” said Seafish head of marketing Karen Galloway.
Duncan Lucas, a seafood specialist from Young’s Seafood, said it is “critical for the seafood industry to market the health values of seafood”.
The plan is to roll the project out nationally.