Essential Cuisine unveils brand new look and new campaign

ESSENTIAL CUISINE has revealed a refreshed new look for the first time at the 2013 Restaurant Show. Formerly known as The Stock Specialists, the company has evolved to become The Stock People, while its branding, sales & marketing materials and website have also been updated to reflect a brand new look and feel.


It’s a case of evolution-not-revolution for the British producer of premium stocks, jus, gravy, demi-glace and glaces, with a subtle, yet modern update to reflect the company’s ambitions as it goes for growth with the £1m expansion of the factory at its Cheshire headquarters.


Essential Cuisine Managing Director, Nigel Crane, says: “With exciting expansion plans in place, the new look perfectly encapsulates our ambitions to grow as a business. Chefs can rest assured that it’s the same great product; we’ve just updated the brand to let more of the Essential Cuisine personality shine through.”


The October Show also saw the launch of brand new campaign: ‘Proud to be one of the Team’, celebrating the unity of the modern brigade and the role the Essential Cuisine stock pot has to play in busy kitchens.


Nigel explains: “So many brands in foodservice are great at lauding individual chefs. Fewer recognise the skill of a whole team. These team structures – family units, each as important as the next – are instrumental in the success or failure of a kitchen and, therefore, a business. Chefs value these above anything else, and so do we.


“The Essential Cuisine stock pot is also an integral part of these teams, as reliable and indispensible as any member – we’re incredibly proud to be part of so many thriving and exciting professional kitchens – proud to be one of the team.”


For almost 20 years Essential Cuisine has been producing outstanding stock ingredients that help to unleash the creativity of chefs in all sectors, always delivering good taste, with absolutely no quality compromise.