Foodservice Footprint F43-Feature-2 Hard time for alcohol with soft drinks set to surge Grocery sector news updates Health and Vitality  Censuswide Britvic

Hard time for alcohol with soft drinks set to surge

Almost half of consumers (45%) are set to buy more soft drinks at Christmas with more than one in five (21%) planning to drink less alcohol.

Some 37% also planning to spend more on soft drinks than previous festive seasons, increasing to over half (56%) of consumers aged 16-24.

The research, conducted by Censuswide UK for soft drink manufacturer Britvic, also indicates that of those consumers planning to reduce their alcohol consumption this Christmas, 39% now drink less alcohol all year round, increasing to 41% amongst those aged 25-34 and 46% for those aged 55 and over. Around one in give (21%) consumers don’t think there are enough premium soft drinks to choose from.

The findings echo those published by Mintel in March, which showed that Brits are taking a “more conservative approach” to their alcohol consumption. Almost a third (32%) have reduced or limited their alcohol intake, with 51% of the nation’s beer, wine and cider drinkers drinking less alcohol than a few years ago.

 Mintel said this presents a significant opportunity for low-alcohol and alcohol-free beers, ciders and wines. However, brands need to look at the reasons why consumers are limiting or reducing their alcohol intake in order to increase their appeal – those looking to save money will want better value, whilst consumers keen to manage their weight and improve their health will want clearly labelled low calorie products.