A lack of animal-free options when eating out has resulted in almost two thirds (63%) of vegans “relaxing” their principles.
The survey of more than 2,000 consumers by restaurant chain Zizzi also showed that 73% of those with a form of gluten intolerance have risked feeling ill because there was no gluten-free option on the menu.
Almost half of potential diners (45%) also admitted to not attending a social gathering over the festive period for fear of there not being a healthy option available.
According to MCA’s menu and food trends 2017 report, published earlier this year, nine in 10 of the chefs and industry executives surveyed expect gluten-free options to increase on restaurant menus in the next two to three years. More than three quarters (76%) said the same for vegan. By comparison, only one in 10 expected to see a rise in beef or lamb dishes.
Use of the term vegan also increased 107% in 2017 compared to 2016, CGA found. Zizzi, Leon and Beefeater are amongst the chains that offer more than 10 vegan-friendly dishes.
However, research has suggested that flagging up vegan or vegetarian options can reduce the appeal of these options to diners who are trying to reduce their consumption of meat.
