RIP Responsibility Deal?

THE GOVERNMENT’S public health responsibility deal is being wound down, according to a report in the Sunday Times.

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Sources told the paper that the industry continues to work on the voluntary pledges, but there have been no meetings since the election.


The website also clearly states that the content was “published under the 2010 to 2015 coalition government”.


The deal had its fair share of critics, with a number of companies having failed to sign up, or opting for the easiest pledges.


The Food and Drink Federation said it would like to see the scheme “renewed”. This could happen as part of the government’s childhood obesity strategy, due to be published by the end of the year.


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